Once upon a time there was a writer named Matt Lillywhite. When I first joined Medium and MuddyUm, it seemed like every article had a few Lillywhite-centric inside jokes. Then there were Lillywhite-centric article comments you would need to keep up with. I never really figured out what the deal was. I'm glad that has subsided a bit. Perhaps some of the elders know backstory.